Absa will be celebrating and recognising the spirit of teamwork and perseverance at the 2017 Absa Cape Epic with their #ConquerAsOne campaign.
On each day of the race, Absa’s appointed judging panel will recognise and reward one team that best epitomises the #ConquerAsOne concept in overcoming the challenges. Read more here: #ConquerAsOne At The Absa Cape Epic & You Could Win!
#ConquerAsOne with Absa – Prologue 19 March
With two reigning Olympic champions, a Tour de France winner, previous Absa Cape Epic winners including record holders Christoff Sauser & Karl Platt, and loads of world champions, this year’s race is expected to be more competitive than ever. Over and above that, every single team will have to stand together in order to overcome various obstacles, and at the end of the day #ConquerAsOne.
What started off as a smooth ride through the 26km of the Absa Cape Epic Prologue, soon took a turn for the worse when Absa Pride riders Freddy Meyer and Neil Fourie started to experience technical difficulties during the Hoogekraal climb. “Neil’s freehub broke, so we had to take turns to push and run up the mountain. We did that for quite some time, until we got about 6km from the finish,” Freddy explained.
To make matters worse, Neil is taller than Freddy, so each time they swapped bikes in order to let the person who was running, ride again, the seat had to be adjusted. “We were very worried that we were going to miss the cut-off time, but after a while, we eventually found out that cut-off time is 3 hours, which is a bit longer than we initially thought. We could finally relax and complete the last few kilometers with less stress.”
According to Freddy this experience has helped Neil and him truly understand what it means to Conquer As One, and as a result, they received the #ConquerAsOne moment reward for the 2017 Prologue. On a seperate note Absa would like to wish Joel Stransky well after his unfortunate accident today, “On behalf of the entire Absa team, we also want to wish Joel a speedy recovery after his unfortunate fall during the Prologue today,” added David Wingfield, Absa’s Head of Marketing.
Riders share their Epic experience
Rudi de Bruyn & Gareth Warburton – Prologue Daily Diary
How the #ConquerAsOne campaign works
Absa is celebrating and recognising the spirit of teamwork and perseverance at the 2017 Absa Cape Epic. Over the week of the race, Absa will be challenging all participants to rally those around them to conquer the world’s toughest mountain bike race. On each day of the race, one team embodying human spirit in overcoming the challenges posed to them will be recognised and rewarded. An Absa appointed judging panel will select a daily #ConquerAsOne moment with the winners receiving a #ConquerAsOne race jersey to wear proudly during the next day’s stage.
A #ConquerAsOne moment will be selected and rewarded on each race day of the 2017 Absa Cape Epic. Follow the action by searching #ConquerAsOne on Twitter.
You can get involved!
Watch the Absa Cape Epic on SuperSport and using #ConquerAsOne, tweet us your favourite Absa Cape Epic moment of teamwork and perseverance and we will consider your suggestion for the #ConquerAsOne jersey on the following race day
For more info visit www.cape-epic.com