The 68th edition of the Criterium du Dauphiné started yesterday in Les Gets. Alberto Contador won the 4km prologue characterised by an average gradient of 9%. The Spanish rider rode at an average speed of 20.69 km/h and concluded with the best time of 11’ 36”, six seconds faster than Richie Porte in 2nd.
The Spanish rider couldn’t have inaugurated his custom painted Tarmac in a better way.
The graphics department has taken inspiration from Contador’s storied career. “We set out to create a bike graphic that would stand out from the rest of the peloton.” stated Ron Jones, Lead Road Designer at Specialized.
The frame is coated in a mirror finish offset with a high contrast black to help temper the intensity of the chrome like effect. Contador’s numerous Grand Tour wins are personified in neon versions of the traditional race winner colours throughout the frame. The intention was to create a bike visually striking and bright, which could require sunglasses to view.