Always know exactly how much longer you have to pedal hard with these smart signs. – By Molly Hurford
— Friendly Cyclist (@FriendlyCycles) April 26, 2017
The signposts are marked with Start and Finish badges emblazoned with the Strava logo; starting signposts also offer information about distance, grade, altitude and max gradient.
Impressively, the signs have integrated near-field communication (NFC) chips that connect with smartphones wirelessly. By tapping the sign with a phone, cyclists can open the Strava webpage featuring the segment, including the KOM time to beat). The chips also let riders with NFC-enabled phones pause and upload their times at the finish.
So far, there are three marked segments: the start and finish of Corkscrew Hill, Castle Hill (regularly used in the Rás, a major Irish race), and the Meggagh Valley climb.
The Strava signs are part of Clare Get Sidetracked, an outdoor recreation initiative in County Clare.