Bicycling

Because we are the home of South African cycling. Founded on a basis of expert advice on training tactics, nutrition, bike skills, maintenance, and cycling news and analysis, www.bicycling.co.za is the one-stop destination for all cyclists from beginners to pros. We understand that cyclists are a tribe, a breed apart, and being cyclists and fanatics ourselves, we understand our readers' appetite for fresh advice, and the latest news and cycling content from the cycling world.

The content of www.bicycling.co.za is created by a team of expert contributors from elite pros to veteran cyclists kineticists, nutritionists, coaches, psychologists and our readers themselves.

It includes:
* Daily news updates, comment, blogs and opinions
* Web-exclusive articles
* The latest bike and gear reviews
* Web video featuring skills, advice, entertainment and more

The How to on anything from training and skills to nutrition and bike maintenance
* Bike & Gear Guide
* Tour de France dedicated section
* Events calendar
* Rate your Race

Traffic

Monthly Average: UB 10 800
Monthly Average: PI 131 975

1. Full Sponsorship

A full sponsorship includes run of site impressions, a fully branded section, a website advertorial (optional), a competition
(optional) and a newsletter insert.

1 month = R17 360

Sections on www.bicycling.co.za include:
Bikes & Gear, Races & Places, Training, News & people.

2. Newsletter Inserts

We send out weekly Bike Bytes emails with the latest website content, training updates, polls, quizzes and competitions. Taking a banner insert on one of our e-newsletters gives you access to our database and gets you into the inboxes of your potential customers.

1 Insert in Bike Bytes = R5 500

3. Specific Site Advertising

Place your brand where you want by taking out leaderboard, island or banner ads, all excellent options for specific site placement on
www.bicycling.co.za.

CPM Rates

Leaderboard (728x90) max size 39kb R350
Island (300x250) max size 39kb R300
Skyscraper (160x600) max size 39kb R300
Double Banner (468x120) max size 39kb R280

Mobile Advertising

The Bicycling magazine mobile portal has been especially developed for mobile devices:
* Enjoy bite-sized articles for reading on the go
* Search the latest bicycling events by region
* Browse our photo galleries
* Get expert advice on the latest bicycling gear

Option 1

Display Advertising

• Display banner ad and text link combination – under masthead
• R0.25 per advertising impression
• Minimum campaign value of R2 500

Material requirements
* 640 x 160 pixels .jpg or .gif, 72 dpi
* Text link : 32 characters including spaces
* Destination URL

More advertising options:
* Competitions
* One-month time period
* Home page highlight text link
* 5 000 ad impressions run of site to promote the competition
* Landing page
* Up to three fields of information captured
* R2 500 per competition, plus minimum prize value of R500

Text Advertising
* Text links run of site – 32 characters including spaces
* Cost per click R2.50

Home page permanent banner
* Permanent banner on Bicycling home page (mid-page)
* R2 500 per month

Option 2

Bicycling can develop landing pages in support of campaigns:
Landing page – 1 page
* Linked to advertising campaign.
* Logo or product image, up to 200 words
* Design and development: R500
Landing page – 1 page with data capture
* Linked to advertising campaign.
* Logo or product image, up to 200 words
* 3 fields (eg, name, cell, email)
* Design and development: R750
Material requirements
* Logo .gif, or .jpg, min 240 pixels wide
* Image min 240 pixels wide
* Text supplied in MS Word

CONTACT

Myles Kelsey
National Key Account Manager
Tel: 021 446 1146 / Cell: 082 613 8498
Email: myles [dot] kelsey [at] media24 [dot] com

Grant Lapping
Cell: 011 217 3262
Email: Grant [dot] Lapping [at] media24 [dot] com