Cape Town Cycle Tour Adds New Apparel Partner
The Cape Town Cycle Tour [entries are open here if you haven’t, yet!] has a new apparel partner: cycling kit manufacturer Ciovita is now the Official Technical Cycling Apparel Partner for the biggest bike race in the world.
Ciovita is a Cape Town-based international cycling apparel manufacturer that produces innovative and technologically advanced kit with slick designs and all the tech to help South African cyclists look the part.
Participants can find and purchase their Cape Town Cycle Tour-branded Ciovita cycling kit online when entering next year’s event. All merchandise ordered online will also be delivered ahead of the 2023 event, so riders can get comfortable in their new gear before race day. The new Cape Town Cycle Tour kit is available now.
“This is a great moment for Ciovita as a brand,” says Andrew Gold, Ciovita CEO. “The Cape Town Cycle Tour is the biggest one-day event on the Cape Town events calendar whether you cycle or not. Capetonians know that on ‘the Sunday’ in March the roads are closed for a great festival of cycling; riders’ dust off their bikes and spectators line the streets, many getting inspired to ride one day too. Most riders take part for fun while a few take the race seriously and should they win, etch their names in South African cycling history.”
“For Ciovita, we get to share the day with our customers, and we are extremely proud that this year, we get to design the CTCT on-bike memorabilia kit. With it, we bring a more technical and forward-thinking approach to cycling apparel. We were voted the ‘Best Cycling Brand by Bicycling Magazine for a reason; the apparel we produce is next level. It’s the 45th year of the CTCT and for the jersey design, we have taken an abstract view of the iconic Table Mountain and portrayed that onto a cycling jersey. We feel this year’s jersey design is as iconic as the race itself.”
“We are extremely excited about this partnership with Ciovita,” says David Bellairs of the Cape Town Cycle Tour Trust, organisers of the Cape Town Cycle Tour.”
“They have designed a brand-new range for us, and I think the gear looks fantastic. Ciovita has created a very definitive style for cycling apparel with their eye-catching designs and we are thrilled that their expertise and artistry are now part of the Cape Town Cycle Tour.”
The Cape Town Cycle Tour and Ciovita are also planning an exciting new range of jerseys with some serious bragging rights for the event’s loyal supporters with 10, 21, 30 and 40 Tours behind their names.