Namaqualand’s Flower Power Inspires New Range

CIOVITA's latest collection pairs bold colour and earthy tones with prints inspired by the movement of the ride.


PARTNER CONTENT |

Each year, after the winter rains, Namaqualand is transformed by wildflowers. For a few weeks, the usually dry landscape is covered in colour as thousands of flowers bloom across the veld. It’s this brief but spectacular display that inspired CIOVITA’s new Bloom in Motion range.

The design team used photographs taken during flower season as a starting point, drawing on the shapes, patterns and colours of the flowers to create a series of new prints. The collection combines bright colours with muted, earthy tones, alongside fluorescent accents. The prints are layered with movement and flow to echo the rhythm of riding. 

The range includes several updates to CIOVITA’s existing jersey styles, starting with the Supremo Race Fit Jersey 3.0 (R1,699). The latest version features new fabrics and panel lines, mesh sleeves and side panels with high UV protection, a low-profile collar, a welded front hem and lightweight gripper elastic. It is available in new Deriva prints in Teal, Taupe and Midnight. It’s designed for summer riding, and equally at home as a layering piece in cooler conditions.

For riders who prefer a more relaxed fit, the Nucleo Classic Fit Jersey 2.0 (R1,499) has also been updated. The front and sleeve fabrics offer improved stretch and recovery, with a more natural drape designed to remain comfortable on longer rides.

Other styles featuring new colours and prints include the Librio Race Fit in Coconut and Fog, the Apex H1 Pro Fit in Viridian and Pink Metallic, the Apex Aero Pro Fit in Grey Frequency, and the Zipperless Jersey 2.0 in Desert Fig and Cobalt.

Like every CIOVITA garment, the collection was developed by CIOVITA’s design team at its Cape Town facility.

The Bloom in Motion range is available from the CIOVITA website.

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