Rudy Project: A Vision For The Future

Rudy Project is world-famous for its wide range of eyewear, helmets and other cycling goodies - and is relaunching in South Africa.


Rudy Project eyewear has protected and enhanced the vision of some of the top cyclists in the world – and regular Joes like the rest of us – since 1985. The renowned brand is synonymous with high-quality sports eyewear and helmets, and has now taken a significant stride into a promising local future.


Driven by the pursuit of excellence and drawing from over years of experience, the Rudy Project collection elevates the performance of athletes at every level. All their products masterfully blend cutting-edge technology and aesthetically sculpted design, along with Italian styling and attention to detail, to make some of the world’s best eyewear, and hi-tech prescription solutions, along with a broader range of helmets and sports gear.

Rudy Project Listens and Learns

By using athlete feedback, Rudy Project has developed unique products with the latest designs, aerodynamics, and technology. For this reason, it supports and offers gear solutions to thousands of professional athletes and sports enthusiasts all around the world.

The end result is a collection of products that elevate athlete’s safety, comfort and, above all, performance in any field of play. Founded in Treviso, Italy in 1985, Rudy Project has been a global leader in the field of sports eyewear for over 30 years. While the Italian firm has retained a presence in South Africa for much of that time, a change in distributorship in 2023 has spread the sales footprint more broadly across the country, and brought with it a renewed commitment to after-sales service and, in the rare cases it is needed, warranty management.

Internationally, athletes’ unwavering preference for Rudy Project is fuelled by a multitude of compelling reasons:

  • Advanced Technology
  • Elevated performance
  • A seamless blend of style and functionality.
  • Outstanding customisation
  • Advanced eye protection
  • RIDETOZERO sustainability programme
  • Strong reputation

Visit to browse its wide range of stylish, functional equipment, or get hold of the new distributors here for more information:

Erna Kennedy – 083 675 1610

Customer Care – 067 422 3135 –

Their promise is to transform Rudy Project SA into a customer-centric company, dedicated to exceptional sales and after-sales service, which is exactly what this iconic brand deserves.


READ MORE ON: eyewear HELMETS new products partner content rudy project sunglasses

Copyright © 2024 Hearst